About Me
They see numbers, I see trends
They see problems, I see opportunities
✨ Data-driven analyst and digital marketer, love creating reports and visualizations to drive strategic decisions and business goals.✨ Experienced business analyst intern at Salesforce and startup founder,
offering innovative, data-driven perspectives.
Education
🎓 University of Sydney
Bachelor of Commerce (2020-2023)
Dayell Scholar | International student scholarship
Majoring in Business Analytics & Marketing
Achievements
Client’s choice award, Validating Ideas and Building Ventures 2023 at USYD
Finalist, FMAA Management Consulting competition 2023 at USYD
Winning team, Innovation in Organisation S2 2022 at USYD
Runner-up, Z Marketer 2021 - Marketing competition at BUV
Third Prize, Marketing United Camp 2021 at Vinschool
Top 12, Future Business Analyst 2021 - RMIT School of Business x MB Bank
Champion, Idea pitch startup competition 2020 - Hanoi National University
Skills
Excel | Tableau | Python | SQL | SPSS
data
Data Visualization
Business Analytics
Data Analysis
Report Development
business
Project Management
Brand Strategies
Product Design and Development
Email marketing
Experience
salesforce
Business analyst intern
(mar 2024 - july 2024)
Collaborated with a small team of interns to conduct market research and evaluated business opportunties for 20+ whitespace clients for Salesforce’s account executives.
Built Tableau dashboards for Sales Demo, targeting the whitespace clients with insights and future recommendations for account executives.
Snug.com
MARKETING ASSISTANT
(Oct 2023 - present)
Managed and designed multiple customer journey campaigns using Ortto, automation campaigns using Pipedrive.
Executed content audits on Zendesk to uncover pages with thin content to then brainstorm new content ideas along with content and video improvements for existing website pages.
Conducted UI/UX audits using Google Analytics on website, and designed in-app UI/UX flows on Product Fruits, improving product onboarding experience which led to 20% increase in customer satisfaction via survey.
Avocado prep
FOUNDER & GENERAL MANAGER
(Dec 2020 - Mar 2022)
Led a team of 15 to build the first community for international university in Vietnam of 20,000+ members.
Developed a creative and engaging curriculum for “Writing class 101”, from a thorough understanding of the market and strategic planning - which generated more than 60% of the revenue for Avocado Prep.
Organised seminars and engaged in meeting with customers to understand, initiate deals and process all account enquiries; ultimately responsible for 60% of business sales by developing thorough marketing and sales plan.
Led community-growth campaigns with fully integrated marketing plan (social, digital, promotion, event), which led to an exploding growth of 5,000+ group members and 1,200+ followers on official business social page in just 6 months.
